Rita Dubov
Senior Product Designer
I create meaningful experiences that improve funnel quality and bring in revenue.
Selected work
- 01
Gated access
Designed intentional friction that filtered 41% of low-value users while growing revenue per active user by 50%. $5.2M in annual cost savings.
Monetization - 02
User management
Led a two-year platform transformation from single-user accounts to a collaborative financial system. 72% adoption growth in two months.
Platform - 03
Uniper web app
Zero-to-one web platform for tech-savvy seniors. Removed hardware dependency and opened new markets across four countries.
0→1 product